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@lgorhythm





ART DIRECTION
BRANDING
MOTION DESIGN
VIDEO EDITING YEAR: 2021 Our obsessions with social media have deluded our perception of reality, necessity and affirmations. ‘@lgorhythm’ is a campaign that acts as a commentary on that obsession. The campaign creates a fictional lifestyle-tech brand, launching social media apps as tangible products with the same engagement strategies from these social platforms. The absurdity of these products parellel to our toxic relationships with social media, using satire to mock the ‘hype’ we have towards new features and ways to present ourselves online. The intention was to highlight our needs to realign ourselves between real & digital lives.


Out of Home Digital AdsTVCs
Product Launch Trailers




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