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A Degree Of ___





ART DIRECTION / BRAND IDENTITY / GRAPHIC DESIGN / CONTENT CREATION / MOTION DESIGN FOR THE GLASGOW SCHOOL OF ART SINGAPORE

IDENTITY TEAM
CREATIVE LEADS: HARIZ, AISHAH SALIHIN
MOTION DESIGNERS: CHRISTINA YEP, VICTORIA TUH
IN COLLABORATION WITH: SABRINA YAZID

SUPERVISING ART: MICHAEL TAN
SUPERVISING COPY: PAUL HUME
The Graduate Showcase 2021 serves as a celebration and farewell of the final batch of The Glasgow School of Art Singapore. To highlight the brightest & bravest minds of the graduating cohort, we developed a campaign that captures the sheer grit of curiosity, brain-breaking, experimentation, work and play. Using archival student works to produce key visuals and supporting assets, the campaign is crafted with an in-house student team to authentically capture a degree of [1] freedom, [2] pressure, [3] difficulty, [4] vision and [5] disruption. 



SOCIAL CONTENT


Taking over @gsasingapore on Instagram, we hijacked GSA’s incumbent local agency’s ongoing campaign to surpass their efforts for the showcase—we wanted to give the final cohort of GSA a sense of belonging and pride for our showcase; A degree of testament to our grit and taste for controversy.


YEARBOOK 2021


YEARBOOK TEAM
VAL WAI, DERRICK YIM, ASYRAF DAUD, TAN EK LIANG, JOLIN TOH

PRINTING PARTNER: ALLEGRO PRINT
PAPER PARTNER: RJ PAPER
Working in collaboration with Interior Designer Sabrina Yazid from GSA’s ID programme, we designed the cover for our 2021 Yearbook via collage-making.

Using works from GSA’s own students, we crafted two key visuals that captured the essence of the Glasgow School of Art Singapore.


SHOWREEL(S)

SHOWREEL TEAM
KHALIF EDDIE, RUZAINI JAFFAR, DESIRÉE CHEW, CHUA SHUEN ZHI, LI NING

Click to watch:

BA (Hons) Communication Design Showreel
BA (Hons) Interior Design Showreel Other things we did:

COLLAGE-MAKING, CONTENT CREATION, COPYWRITING, GUERILLA MARKETING, HIJACKING, EVENT MANAGEMENT, PHOTOGRAPHY, PISSING THE DIRECTOR OFF, VISUAL MERCHANDISING, WAYFINDING
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