Lobehold.work
TEAM: ESTHER POH, HAMAIZA KASBAN,
OH JING FANG, JUSTINA LIM,
NICOLE CHUA, NAOMI CHUA
Well, everything. From tending to the most precise details in our spaces to growing a beloved brand from concept to fruition—the work we do directly shapes the magical experiences that’s become known for at The Lo & Behold Group.
Lobehold.work is a culmination of over a decade of brand stories, strategies, research, conceptualisation, photography, video, design but most importantly—people. As lead creative, my task was to document the best of the best and develop a showcase for the Group, highlighting the breadth & depth of work from our brand & creative teams, and increasing visibility towards our capablities.
Lobehold.work
Lobehold.work
Our main touchpoint was a website that compiles some of the great works of the Group, past & present. The team spent months on planning & curation, from determining our ideal UIUX to going through archives, revisiting legacy projects and touching up or photographing collaterals.
To complement our website, I also created a showreel comprising of our latest & favourite projects of recent years, providing a glimpse to the sheer passion and creativity behind our concepts. Supplementing existing collaterals with motion design & animated brand moments, the 101-second reel was composed as an engaging & intentional way of highlighted our beloved brands.