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Mirko X Nudedles





ART DIRECTION / DESIGN / IDENTITY CREATED WITH THE LO & BEHOLD GROUP
FOR MIRKO FEBBRILE
Italian Chef Mirko Febbrile is no stranger to Singaporean culture, and neither is his love for our local hawker centres—as an ode to Singapore, together with The Lo & Behold Group, we launched a pop-up campaign to bring two worlds together through the love of Italian food.

Collaborating with young local chef Clarence Chooi of Nudedles.4, the month-long pop-up in Chinatown Complex shares the joy of humble, comforting and authentic pasta with every auntie, uncle and neighbour.



We embraced the multi-lingual design language of Singaporean hawkers and bright, zesty colours to match the vibrant buzz found in Chinatown Complex hawker centre. Using gritty and plain pasar[1] vernacular, we translated the misconception of ‘fancy’ Italian cuisine into an accessible, honest experience.



pasar[1]
Malay; A mart, market or gathering for the sale of provision, livestock, and food

HEAD OF DESIGN: ESTHER POH
SENIOR DESIGNER: HARIZ AZMI
DESIGN INTERN: MEGAN HUANG
PHOTOGRAPHY: JOHN HENG, KLAUS TAN

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