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Panettone Festivo 2024





DESIGN / PACKAGINGCREATED WITH THE LO & BEHOLD GROUP
FOR FICO RESTAURANT Italian seaside restaurant Fico Masseria brings an authentic slice of Puglia to Singapore, collaborating with the legendary artisan bakery Olivieri 1882 to create a special festive treat. To introduce this one-of-a-kind traditional dessert to our shores, I worked with the team at The Lo & Behold Group to design the packaging and campaign visuals for the 2024 holiday season.


A tribute born of shared passion between Mirko Febbrile, Pastry Director Jeanette Ow and the Olivieri 1882 team, Fico’s Panettone Festivo[1] is an honest celebration of Italian festive tradition. Drawing from the glow of Italian Luminarie[2] and the rhythm of traditional weaving techniques, the packaging unfolds as a tapestry of pastel hues and interlocking patterns to echo the warmth, craft and joy of the season.

Festivo[1]
Italian: meaning ‘festive’. Describes something joyful, celebratory, or related to a holiday.
Luminarie[2]
Italian: traditional, architectural light installations used in Southern Italy for religious festivals and celebrations. 

 Directed and styled within Fico Restaurant, the key visuals frame the panettone in an intimate, festive setting—echoing the warmth of a joyful Italian celebration.HEAD OF DESIGN: ESTHER POH
SENIOR DESIGNER: HARIZ AZMI
PHOTOGRAPHY: JEREMY HOLDEN

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