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The Guild of Heritage Wines
BRAND IDENTITY / PRINT
CLIENT: THE GUILD OF HERITAGE WINES
The Guild of Heritage Wines was envisioned as a discreet collective centred on the quiet exchange of knowledge within the world of wine. Positioned between French vineyards, producers, and a close circle of local experts, the guild considered a bespoke approach to wine culture—shaped by curation, connection, and acquired taste rather than scale. The brand identity was developed to reflect this, balancing a taste for heritage and modern flavour through a restrained visual language.
An illustrated door anchors the brand as a central device within the identity. Referencing the discreet cellar entrances found in traditional vineyards, the mark signals access and selectivity, functioning as a quiet invitation into a more considered world of wine.
The brand adopts a contemporary slab serif typeface to position the guild as a network shaped by timeless standards for the modern palate.
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