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WeWood Studio
ART DIRECTION / BRAND IDENTITY
CLIENT: WEWOOD STUDIO
WeWood Studio was born from a desire to connect people back to tangible, hands-on craft. As woodworking specialists, the studio grounds itself in sustainable wood philosophy, with wasted wood transformation a core focus on their craft. I developed the brand identity around this respect for medium to convey the passion-driven practice into a persona.
The identity concept was born out of the ethos of the studio: Endlessness. The infinity acted as a brand symbol based on three expressions: Extending the lifespan of wood [1], its infinite possibilities for renewal [2], and the studio’s undying love for craft [3].
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