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Wide to Tall Film Festival
ART DIRECTION / CONTENT CREATION
CLIENT: CO CREATES
Wide to Tall Film Festival is an independent film festival celebrating vertical-format filmmaking. With its inaugural edition in 2022, the festival targets primarily student filmmakers, aiming to become a platform for young creatives. Partnering with industry professionals such as Canon, Viddsee, and The Projector, the festival seeks to highlight young talents and provide exposure to the industry.
Managing WTF2’s marketing efforts, I handled the art direction and production of all their social media content and digital touchpoints over the course of 6 months.
While the festival embraces the modern storytelling format of vertical (phone) filmmaking, we wanted to pay tribute to the origins of traditional filmmaking, marking its evolution towards the digital stage. As seen through the vibrant RGB-inspired palette, the direction takes familiar elements from a bygone era, such as the iconic ‘No Signal’ graphic and silent-film countdowns.
We partnered with Singapore’s very own Times Square—Ten Square, Landmark of Good, to be the first ever commercial aired on these big screens!
CREATIVE DIRECTOR: CHRISSE CHOO
CO-DIRECTOR: MUNSTER CHEONG
DIRECTOR OF PHOTOGRAPHY: WEIMING
PHOTOGRAPHER: SHI WEI
GAFFER: RUZAINI JAFFARTG
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